Our Portfolio

InnovateSTEM

“From Idea to Impactful Brand” — How GAIL Consults Built InnovateSTEM’s Digital Identity from Scratch

Overview

  • Industry: Education / STEM Leadership
  • Timeline: 3 Months
  • Scope of Work: Branding, Website Development, Strategic Messaging

When Kayla came to GAIL Consults, InnovateSTEM was just a name—no branding, no website, and no clear platform to tell her story or attract funders. As a passionate leader in STEM equity, she needed an online presence that would match her vision and position her for credibility, visibility, and funding opportunities.

GAIL Consults led a full brand buildout from the ground up:


  • Created a clean, modern logo and color palette
  • Built a custom WordPress website with donation, blog, and program pages
  • Crafted all brand messaging (mission, about, headlines, CTAs)
  • Provided a strategy roadmap for future growth and funding alignment

  • Professional website launched under budget and ahead of schedule
  • Positioned InnovateSTEM to secure partnerships and grants
  • Boosted Kayla’s visibility as a thought leader in education equity
  • Established a long-term digital infrastructure that can grow with her programs

“Working with GAIL Consults gave my vision structure. I finally have a website that reflects my mission, and I felt heard and supported every step of the way.”


 — Kayla Maxey, Founder of InnovateSTEM

Manhattan Pain Medicine

“Elevating Experience and Systems” — How GAIL Consults Revamped Brand Strategy and Internal Communication for a Multispecialty Practice

Overview

  • Industry: Concierge Medicine / Pain Management
  • Timeline: Ongoing
  • Scope of Work:  Website Redesign, Strategic Communications, Brand Positioning, Social Media Management, Event Marketing/Planning


www.manhattanpainmedicine.com

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Manhattan Pain Medicine had top-tier providers and a loyal patient base—but behind the scenes, their marketing was inconsistent, provider visibility was low, and the internal systems needed structure. Dr. Siefferman brought GAIL Consults in to unify brand identity, streamline operations, and support scalable growth across multiple locations.

  • Built internal communication protocols and SOPs across departments
  • Designed marketing workflows for providers (Dr. Nino, Dr. Kane, Dr. Ahmed)
  • Created a referral letter system, Zones of Expertise guide, and branded materials
  • Led onboarding initiatives, synergy dinners, and community outreach
  • Audited and advised on ad spend, SEO, website, and content management

  • Repositioned MPM as a patient-first, team-aligned brand
  • Unified staff communication with clear workflows and concierge scripts
  • Elevated digital footprint through newsletters, social media, and provider reels
  •  Laid the foundation for in-house billing, LMS training, and ongoing marketing ROI

“...thanks for organizing and facilitating the dinner last night. It was such a great event and it's clear you put a lot of work into making it so amazing! Thank you for all your work and for including me at this awesome event. I really appreciate it. ”


— Attendee of Event

McCane Labs

“From Innovation to Execution” — How GAIL Consults Helped McCane Labs Launch a Nationwide Mobile Drug Testing Program

Overview

  • Industry: Healthcare / Laboratory Services
  • Timeline: 3 Months
  • Scope of Work:  B2G Marketing Strategy, Systems Implementation, Hiring/Onboarding, Payroll Setup. Lead Genration

McCane Labs had won a major government contract in Utah but needed a strategy to turn that opportunity into consistent outreach and revenue. With limited internal staff, they needed support building onboarding systems, clarifying their messaging, and driving vendor sign-ups across diverse public sectors.

  • Created clear messaging for state agencies, cities, and school districts
  • Designed a high-converting landing page and simplified user intake
  • Implemented Calendly integrations for easy scheduling
  • Developed a branded outreach email sequence and 1-pager for procurement
  • Advised on assistant hiring, lead gen automation, and project scaling

  • Clarified and branded their public-facing pitch for future contracts
  • Streamlined vendor onboarding for the Utah program
  • Equipped McCane Labs with a replicable infrastructure for multi-state expansion

“Nancy helped us go from chaos to confidence. We now have systems in place to deliver on our biggest contract yet—and attract even bigger ones.”


— Elizabeth McCane, CEO of McCane Labs

Community Foundation of Central Georgia (CFCG)

“Reclaiming the Narrative” — How GAIL Consults Launched Central Georgia’s First Black Giving Fund and Drove Statewide Visibility

Overview

  • Industry: Philanthropy / Community Development
  • Timeline: 2020–2021
  • Scope of Work:  Strategic Communications, Campaign Launch, Brand Development, Community Engagement
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CFCG was ready to launch a historic initiative—the Central Georgia Empowerment Fund, the region’s first Black Giving Fund—but needed trusted leadership to develop the messaging, lead the launch, and engage the community in a way that felt authentic, inclusive, and visionary. With tensions around racial justice rising nationally, this work had to be bold, strategic, and culturally grounded.

GAIL Consults led the effort from ideation to implementation:


  • Crafted the fund’s name, mission, and vision statement
  • Dveloped messaging that honored legacy while inspiring action
  • Designed all visual and written assets, including the website section, donation page, and branded campaign materials
  • Created and launched an educational webinar series to raise awareness
  • Facilitated partnerships and donor outreach across Black leaders, churches, and grassroots groups
  • Authored internal strategy documents to guide the fund’s growth

  • Fund successfully launched with over $100K pledged in the first year
  • Achieved media coverage and regional awareness
  • Sparked a movement of community-led philanthropy in Central Georgia
  • CFCG became one of the few community foundations in the South to house a fund explicitly focused on Black-led giving

“Nancy’s voice was the heartbeat of this foundation during her time there. She brought strategy, passion, and structure to ideas that needed both care and clarity. The community felt seen—and they showed up and continue to do so.”


—  Anonymous donor

Macon Head Space

“Mental Health, Made Local” — How a Vision Became Macon’s First Pop-Up Mental Wellness Gym

Overview

• Industry:  Nonprofit / Mental Health Advocacy

• Timeline:  2020 – Present

• Scope of Work:  Founding Strategy, Branding, Website Development, Social Media Growth, Community Programming


www.maconheadspace.com

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In the heart of Macon, Georgia, access to culturally relevant, community-centered mental health care was severely limited. The conversation around mental wellness—especially in Black and underserved communities—was still stigmatized or siloed. There was no local infrastructure that made mental health support feel normal, accessible, and ours.



As a one-woman powerhouse, she:

 • Created the brand identity and built the nonprofit from the ground up

 • Designed and launched the first version of the website, then oversaw its full redesign

 • Curated community-informed messaging that made mental health approachable and inclusive

 • Grew the Instagram audience from 0 to over 1,000 engaged followers

 • Created a slate of pop-up events and mental wellness activations, including:

 • Mental Health Gym events with licensed Black therapists

 • Community listening sessions and workshops

 • Strategic partnerships with local leaders and businesses

 • Managed all outreach, design, fundraising, and programming herself

🔹 The Results:

 • Built the first grassroots mental wellness movement in Macon

 • Reached hundreds of residents through live events and online programming

 • Inspired new narratives about Black mental health, healing, and community care

 • Laid the groundwork for future nonprofit growth and funding opportunities


Note: The brand has now become a model for how local mental health access can look, feel, and function differently when built from within the community. The mental health pop-up gyms are also ongoing and powered by the local government's Macon Mental Health Matters program.

“I didn’t wait for permission to build what I knew our people needed. Macon Head Space isn’t just a nonprofit—it’s a love letter to everyone who thought they had to heal alone.”


— Nancy Cleveland, Executive Director of Macon Head Space